Computer 2000 (Hungary) Ltd.

Computer technology – wholesale, general, 'broadliner' distributor activity:, main brands: HP, IBM, Compaq, Microsoft, Autodesk, Symantec, Cisco, SMC, Nortel, Samsung, Philips, Nokia…

The first broadliner distributor to try to establish a classic Western European business model. It tried to distribute the products of the most serious 'A-brands' by basically shipping them from an outsourced warehouse.

In 2000, it was the first to introduce an online wholesale ordering system on the Hungarian market.

The Computer 2000 group was fully acquired by Tech Data of the USA in 1999, creating the world's second largest such company by turnover. The name of the Hungarian subsidiary was changed to Tech Data Hungary in 2000. At the same time, DACHH was separated from the region and joined the new, Eastern European group of companies.

However, the events of 9/11/2001 and the stock market crash of dotcom/IT companies affected Tech Data very sensitively, which is why in 2002 they decided to close the smallest, least profitable subsidiaries - unfortunately, Tech Data Hungary was also included in this circle.

Perhaps the second largest German-based distributor company in Europe at the time, Computer 2000, seeing the development of Eastern European markets, decided to establish a Hungarian subsidiary in the first half of the 1990s.

The Hungarian company was conceived as an integral member of the DACHH (Germany-Austria-Switzerland-Hungary) region and developed an operating model that is considered the default in other countries. However, this was not competitive in all respects in the domestic environment, which was significantly different from the other countries in the region in many respects, so the completely foreign-owned Computer 2000 was managed by domestic owners, and was thus able to be overtaken by several of its more flexible competitors.